Thursday, May 20, 2010

Mail-Order Cupcakes

More and more bakeries are starting to offer online ordering of cupcakes.  I frequently order regular cakes online and maybe I have just been lucky, but I have not had a bad cake.  Cupcakes, however, are a whole 'nuther animal.  Cupcakes dry out quickly due to their small size and once a cupcake reaches that stage, the most delicious frosting in the world cannot save it. 

So I started thinking....has anyone ever done a taste test of cupcakes ordered online?  Why yes, they have!

Which Mail-Order Cupcakes Take The Cake?  is a very informative article from the Wall Street Journal (February 18, 2010).  Abigail Pesta (the author) says that "to find out if cupcakes could really deliver on their snack potential by overnight mail, we tested a variety of services, from local specialty shops to national chains. We ordered up more than 30 cupcakes in all, requesting that they be delivered on the date of our choice." 

This video is from the article and you will need to have Flash Player installed to view it (there is a 15 second ad for Toyota at the beginning). 


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