I joined Facebook way back when you had to have a college email address to sign up. I have since canceled my Facebook account (which was not an easy process by the way), and Carpe Cupcakes! has a page but it is not being used.
Social media has a purpose but I haven't really figured out exactly what that is. I find social media and networking to be a huge invasion of privacy and don't see the appeal of alerting everyone I know that I went to the store to get milk. Advertising is a legitimate use of the technology, so maybe we should call it something else....social advertising?
Whatever your opinion on this topic, social media is popular. So eat some Facebook cupcakes and remember that what goes on the Internet stays on the Internet....forever.